McVicker’s roots, for instance, lie in the game industry. I don’t just want a museum voice in the room, that’s not taking us to an interesting place, that takes us to somewhere I already know and understand.” Why not look at what high-end retail does, or theme parks, or the event industry? As Dave Patten from the Science Museum in London says: “If you only ever looked at museums, you’ll only get what museums already do. If you’re looking into new ways for innovative storytelling in your museum, try to think outside-the-box. If you only ever looked at museums, you’ll only get what museums already do.“Poor technology really disconnects people from the experience you’ve envisioned.”
Reliability, flexibility and quality are crucial for this non-intrusion. In order to do this, “technology should always be invisible,” adds Dorothy Di Stefano, founder and director of Molten Immersive Art, a collective of experiential artists who create large-scale digital immersive experiences. The key is to be thoughtful and make sure we’re not diving in technology blindly, but ensuring that it reinforces the narrative, the engagement and the overall experience.” Hilary McVicker, from The Elumenati, thought leaders in technology applications in the themed entertainment industry, confirms: “You want people to remember the story, and technology is there to serve that. Think about how a certain technology enables artists and supports curators to get your exhibition’s narrative told in the right way. Don’t start handing out VR glasses or replacing artworks with digital projections just because you’ve read it is ‘trendy’. If one thing is clear, it’s that you should never use tech for tech. You want people to remember the story, and technology is there to serve that To conclude our series of posts resulting from the panel discussion with industry experts, we’ll sum up their three tips to include tech in your museum. But before you embark on an undoubtedly inspiring journey with museum technology, there are some things to keep in mind. Smartphone apps, digital art projection, gesture-based devices… There are so many options, there’s definitely one that fits your story. You’ve heard us say it many times before: technology will play a huge role in establishing new creative museum experiences.
0 kommentar(er)
